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Matt von Hippel is a physicist, a particle theorist, a post doc, an amplitudeologist - and a blogger. He has been writing his blog 4gravitons.com for almost nine years. Since November 2012 he has been publishing one article every week, regularly each Friday, which, like he says, helps him not to forget about it and to keep up the schedule.

Matt already wrote an article for us about what theory means for theoretical physicists. Recently we met him on Zoom where he gave us a great insight into blogging for physicists. In his talk he answers two questions:

-       What does it take to do outreach well?

-       What does it take to get noticed?

If you’d like to find out more about content and clicks and what improvisational theatre has to do with good science communication then just watch Matt’s talk.